Air Jordan 3

This is where it gets serious!!!! The first pair to display the ever popular Jumpman. It was also the first pair to come with the air bubble on the heel. The IIIs also came with the debut of Mars Blackmon (depicted by Spike Lee). The commercials and ads started to give the Jordan brand that flare. This is when the line really started to pop!!! The marketing campaign was known as "Mars and Mike". Another first was the NIKE AIR logo on the back. Mike wore these kicks when he won the 88 Dunk contest. Some say that this is THE BEST SNEAKER OF ALL TIME!!!!!!!! Get Crazy!!!

Mike ready to do work at the All Star Game in the blacks IIIs


Mars and Mike CLASSIC!!!!!


Recently Nike has tried to bring back the popularity of the sneaker with the Fusion epidemic.